Distractions, Distractions, Distractions.

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When you look at the world today, there are freaking distractions almost everywhere. Take driving. You’re on your commute and there are bullshit billboards to look at, there are too many damn ads during your favorite podcast, and then your phone buzzes with a text from a potential client. All of this happens just within your daily commute. It’s crazy to think about how many things we get distracted by on a daily basis. It’s overwhelming to even think about how to turn them off. The key to ending distractions lies within yourself.

You’ve Gotta Focus

Many reports have shown that attention spans are falling quickly. Human attention spans have dropped from 12 seconds in 2000 to around eight seconds today. *gulp* This is an eye-raising number to think about. Something will typically have your attention for only about eight seconds at a time, and once that eight seconds is up, our brains are moving on to the next thing. We don’t have enough time in a day to waste any second on bullshit. It’s why elevator pitches and quick sells have become so common in the workplace. It’s also why you keep falling off your grind — because of the massive amounts of distractions in your world. Change your scenery, and get creative again.

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Simple Distraction-Solvers

Now I know what you’re thinking: How can I eliminate distractions in my life right now? Hold on. The first thing you have to remember is that distractions come from within. While there’s plenty of things that could distract you in the outside world, it’s ultimately you that chooses to take them in. So what can you do?

Well, let’s start with the biggest distraction in 2019… the damn cellphone. We love our phones. In a recent study, King University found that the average person touches their phone an average of 2,617 times a day. That’s freaking nuts. Shut. That. Shit. Off. For five minutes, for a half an hour, or for a day. Put it aside and get your work done.

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As an entrepreneur, you are going to deal with a lot of BS and a lot of distractions. But one thing’s for sure: Our blend of the best damn dark brew will wake you the F up and help you focus. So drink up — it’s time to kick the ass of any distraction that stumbles across your path.


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